Software going global
Creating a toolkit & strategy for European expansion
Client
Leading case management software provider
The Challenge
Having established a substantial presence in its home market, our client sought to explore expansion opportunities within Europe. The objective was to gain a deep understanding of the European employment services landscape, the role of technology in these services, and to identify avenues for customisation and local adaptation of its platform.
What We Did
To navigate the complexities of the EU market, we undertook a comprehensive market analysis. This multifaceted approach included:
Strategic Market Evaluation: We collaborated with the client to develop a market evaluation framework, identifying key factors such as market size, funding mechanisms, scalability, and growth potential.
Technological Insight and Adaptation: We conducted a deep dive into the client’s platform and its unique selling propositions (USPs) to tailor it to the specific needs of the EU market.
Comprehensive Reporting: We compiled an actionable report, presenting a nuanced view of the EU employment services ecosystem. The report outlined diverse employment services models, technological trends, procurement models, and identified strategic partnership opportunities. It served as a strategic blueprint for the client’s expansion into the EU market.
Outcome
We equipped the client with critical insights and strategic direction for entering the European market. It also highlighted potential partnerships and pathways for growth within the EU's multifaceted employment services sector. The client is now well-positioned to extend its innovative solutions to the EU, leveraging its platform to meet the region's diverse employment services’ needs.